The bike shop channel of trade has been turning to recumbents to hold on to its core consumer market...aging baby boomer cycling enthusiasts. Traditional bike shop managers, as well as the growing number of recumbent-specialty shop operators, will benefit greatly from Jay's research-based insights and years of experience. Jay's 'Recumbents Coming Of Age' seminar will be the highlight event for many dealers attending RC-C, and will be presented only on Saturday, November 2, 2013 in the indoor exhibit hall.
Mr. Townley owned and operated Venture Out Unlimited, a bicycle touring company, and served as President of Giant Bicycle Inc., as President and a Director of Browning Bicycle Component, LLC, and as Executive Director of The Bicycle Council a (non-profit) bicycle industry marketing association.
A long time advocate for and promoter of recumbents to specialty bicycle retailers, Townley rides a Ryan Vanguard, and has been advising bike shop owners for over a decade to promote recumbents as a strategy for holding on to adult enthusiasts as customers by helping them maintain their bicycling lifestyle as they grow older.
Currently Townley is a partner and co-founder of VendorLink-Cycling, a supply chain management service that focuses on improving specialty bicycle retailer and supplier collaboration and inventory profitability. He is also a partner in The Gluskin Townley Group, LLC, a market research and specialty retail consultancy.
Townley contributes articles to the National Bicycle Dealers Association newsletter, the Outdoor Industry Association web-news and Bicycle Dealer Magazine. He is a frequent speaker at both Bicycle Industry and Outdoor Industry trade shows and special events.